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Iceland food chain backs dementia campaign with a cool £50,000 donation
Iceland has donated £50,000 to a UK appeal supporting people who care for relatives and friends with dementia. The donation reflects executive chairman Richard Walker’s experience of his mother’s Alzheimer’s and his view that carers need practical help now, alongside continued research into treatments.
Walker’s mother was diagnosed with young-onset Alzheimer’s in 2010, aged 64, and died in 2021. The appeal, run with the Alzheimer’s Society, will fund nationwide six-week courses offering carers information about their rights and available services, peer support and help addressing isolation and exhaustion. Iceland says it has trained 28,000 employees as Dementia Friends and has raised millions for dementia charities over the past decade.
In short
- Iceland donated £50,000 to a dementia carers appeal.
- The money will fund six-week support courses across the UK.
- Richard Walker says carers need help while research continues.
Explained simply
Dementia is a group of conditions that affect memory, thinking and everyday life. Alzheimer’s disease is the most common cause, and it can begin before old age; when it does, it is often called young-onset Alzheimer’s.
People with dementia may need increasing support, often from relatives or friends who provide care alongside their other responsibilities. The Alzheimer’s Society is a UK charity that offers information and support, and campaigns for people affected by dementia.
Carers can face isolation and exhaustion, as well as uncertainty about their rights and what help is available. Support can include practical advice, contact with other carers and access to local services, while research continues into treatments.
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