An NYC nor’easter is just hours away: This simple solution to heavy snow will save you

A nor’easter is forecast to bring rain to much of the Northeast, with snow possible in New York City on Thursday and Friday. A meteorologist said the heaviest precipitation around the city is expected late Thursday into Friday morning, as colder air arrives ahead of the weekend.

The article promotes heated outdoor mats as a way to melt snow on steps and doorways, saying they can clear it at up to two inches an hour and may help prevent slips. Up to four inches of snow are forecast, though the article is a shopping feature and its product claims are based partly on customer reviews. It also mentions a snow shovel and portable power generator as storm-preparation options.