Cheesecake Factory’s Biggest Fans Are Actually Democrats

The Cheesecake Factory has been in the news for more than its famously large portions, appearing in a Netflix series, a viral TikTok food review and a joke by Barack Obama about Donald Trump’s White House décor. The attention has coincided with strong sales, while an analysis cited in the article suggests the chain’s customers may lean towards Democratic candidates.

A Minneapolis nail technician’s customised Cajun salmon recommendation drew more than 5 million TikTok views and was praised by tennis player Coco Gauff and food reviewer Keith Lee. The company reported third-quarter revenue of $1.03 billion, up 14 per cent year on year. Conservative political scientist Richard Hanania found that counties with a Cheesecake Factory tended to favour Democrats by nearly 30 points on average.