UMG’s Bravado strikes worldwide merch deal with Disney’s Searchlight Pictures

Universal Music Group’s merchandise company Bravado has signed a worldwide deal to manage e-commerce, retail and licensing for Disney-owned Searchlight Pictures. It is Bravado’s first partnership with a film studio, giving Searchlight a way to extend its films into products and fan experiences.

The deal launches with merchandise for Martin McDonagh’s *Wild Horse Nine*, starring John Malkovich and Sam Rockwell and set on Easter Island in 1973. The collection includes clothing, travel accessories and collectibles, as well as the film’s double-vinyl soundtrack, sold through Searchlight’s online store. Bravado previously licensed merchandise for Warner Bros. titles, while its parent UMG reported a 4.6% year-on-year fall in merchandising and other revenue to €248 million in the third quarter of 2026.