Britney Spears’ mystery fashion project finally revealed

Britney Spears’ previously secret business venture has been revealed as BTiny, a jewellery line whose website launched on Friday. The project matters to Spears as a long-held dream: a source close to her says she has spent the past year working on it.

The website teases a forthcoming announcement and invites visitors to join a waitlist, but no jewellery designs have been shown. Its gold logo features a shooting star; the source described the project as deeply personal and said Spears and her fans had wanted it for more than 20 years.