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Australian cosmetics founder blames Adobe upgrade for business losses
Briony Kennedy says Adorn Cosmetics, the Melbourne beauty business she founded in 2008, was pushed towards bankruptcy after a costly 2021 website upgrade to Adobe Commerce. She is taking legal action against Adobe, alleging the project harmed sales and left the company with substantial debt.
Kennedy says the site took nine months to launch rather than three, sales fell by 30 per cent, and advertising campaigns cost her more than $1 million without directing customers to the business. She says she cut her workforce from 15 to four and sold the family home before moving the business to Shopify last year. Adobe was contacted for comment; Kennedy says a recent wave of customer support has renewed her hope.
In short
- Adorn Cosmetics says a delayed Adobe website upgrade contributed to a financial crisis.
- The business reports a 30 per cent sales fall and more than $1 million in ad losses.
- Founder Briony Kennedy is pursuing legal action against Adobe.
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Originally published by Daily Mail as “Aussie mum behind $6million-a-year company forced to sell the family home and is on the brink of bankruptcy after a $15,000-a-month website upgrade goes horribly wrong”.