Az Cohen’s AZTEC, a joint venture label with Believe, has signed its first artist

Az Cohen’s AZTEC, a joint venture label with Believe, has signed its first artist: Arizona indie pop singer-songwriter Beeson. The deal marks a new step for the label, launched in May as Believe’s first US joint venture, and gives Beeson a label team after releasing music independently.

Beeson’s first AZTEC release, the single “Worse Not Better”, is due on 4 December. She has self-released music since graduating from Brigham Young University in 2023, played more than 100 shows in Utah, and released the EPs “Last Shot” in 2023 and “Ritual” in 2025; her latest single, “Going”, arrived in July. Cohen previously spent more than a decade at 300 Entertainment, where he worked with artists including Young Thug and Gunna, and helped launch its Sparta Distribution and artist development arm.