Looze Cannon Was Rapping Before You Met ‘Big Michael’

Detroit rapper and content creator Looze Cannon has turned his livestream freestyle “Big Michael Michael” into a viral hit, reaching the top of the iTunes Hip-Hop/Rap chart and drawing a lip-sync video from Lil Baby. The attention has also brought him on stage at a G Herbo show in Chicago, marking the largest crowd he has performed for and a major moment in a music career he has pursued for years.

Cannon released the single on 24 October after first trying the character in livestreams, using an AI face filter to perform as Michael Jackson. He says Jackson inspired him to make music, but describes the character as one of more than 10 he has developed, rather than an impersonation. His earlier releases include *Looze Minded* (2016), *Lil Glen* (2020) and *Now or Never* (2023); he says humour and online videos helped people discover his music.