This GamesRadar+ opinion piece argues that Microsoft's Xbox division made a strategic error in how it deployed id Software, the studio behind Doom, and suggests a better path would have been to hand the FPS pioneers a Gears of War project. The writer's core contention is that id's expertise in fast, punchy first-person shooters could have revitalised the Gears franchise, and that Xbox missed an opportunity to pair one of its marquee studios with one of its established shooter brands rather than leaving each to work in isolation.

The article frames its argument around id Software's long heritage as a genre-defining developer, referencing the "rip and tear" ethos associated with the modern Doom games. It positions the piece as commentary on Xbox's wider first-party strategy and how the company allocates its internal studios across its various shooter properties. The write-up is presented as editorial opinion rather than a report of any confirmed decision or announcement from Microsoft.