Colombian superstar Karol G unveiled an official branded cocktail for her TropiTour concert series through a partnership with a spirits company. The tropical-themed drink draws inspiration from the macaw imagery central to the tour's branding and will be served at VIP lounges and select afterparties, accompanied by a social media contest offering fans the chance to win tour tickets by recreating and sharing the beverage.

The Latin music world also mobilized this week for humanitarian purposes, as a 14-hour televised fundraiser brought together artists and media personalities to raise aid for Venezuelan communities affected by recent earthquakes. Additionally, Colombian artist Shakira marked a major streaming achievement by surpassing Taylor Swift to become the sixth-most-listened-to artist on Spotify globally, with over 101 million monthly listeners.