Apple TV continues to build its reputation as a home for acclaimed streaming series, with fresh Emmy nominations underlining its growing standing. Amid a run of breakout hits, the article highlights that none has matched the enduring popularity of Ted Lasso, the Jason Sudeikis-led sports comedy-drama that became the service's first true phenomenon and holds the record for the most Emmy nominations.

Ted Lasso launched in 2020, winning over critics before building a devoted fanbase, and concluded in 2023 after three seasons. Apple has since greenlit a fourth season, which finds Coach Lasso on a new mission and is due to premiere on 5 August. Notably, the show has climbed Apple TV's global streaming charts ahead of its return, currently ranking fifth according to FlixPatrol despite not airing a new episode for three years. The piece also references other Apple TV titles such as Widow's Bay, The Studio, Severance and Silo.