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Apple TV’s Feel-Good Phenomenon Is Still Taking Over the World
Apple TV continues to build its reputation as a home for acclaimed streaming series, with fresh Emmy nominations underlining its growing standing. Amid a run of breakout hits, the article highlights that none has matched the enduring popularity of Ted Lasso, the Jason Sudeikis-led sports comedy-drama that became the service's first true phenomenon and holds the record for the most Emmy nominations.
Ted Lasso launched in 2020, winning over critics before building a devoted fanbase, and concluded in 2023 after three seasons. Apple has since greenlit a fourth season, which finds Coach Lasso on a new mission and is due to premiere on 5 August. Notably, the show has climbed Apple TV's global streaming charts ahead of its return, currently ranking fifth according to FlixPatrol despite not airing a new episode for three years. The piece also references other Apple TV titles such as Widow's Bay, The Studio, Severance and Silo.
In short
- Ted Lasso remains Apple TV's most beloved, most Emmy-nominated hit.
- Season 4 premieres on 5 August with a new mission.
- The show now ranks fifth on Apple TV's global charts.
Explained simply
Ted Lasso is a comedy-drama series that premiered on Apple TV in 2020, starring Jason Sudeikis as an American football coach recruited to manage a British football team despite knowing nothing about the sport. It became an unexpected global hit, attracting millions of viewers and establishing Apple TV as a serious player in the streaming television market.
The show concluded after three seasons in 2023, but its influence has endured, particularly among Emmy voters who have given it more nominations than any other Apple TV series. Its success was significant because it helped demonstrate that Apple, primarily known for hardware, could produce television content with genuine cultural impact.
Since then, Apple TV has invested in other prestige dramas and comedies, including Severance and Silo, as it seeks to replicate Ted Lasso's combination of critical acclaim and popular appeal. The continued attention to Ted Lasso reflects both its exceptional standing and Apple's broader ambitions in the streaming television business.