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Tubi names Shannon Olivas head of communications and publicity
Developed over time first seen 4 months ago
Tubi has appointed Shannon Olivas as its new head of communications and publicity, putting her in charge of the Fox-owned streaming service’s communications strategy across consumer, advertiser, product, entertainment and corporate PR. The hire matters because it comes as Tubi continues to expand globally and sharpen its positioning in the increasingly competitive ad-supported streaming market, where brand profile, creator relationships and audience messaging are strategically important.
Olivas succeeds into the role after the previous Tubi communications chief, Seana Sullivan, was promoted to senior vice-president of corporate communications at Fox Corp, where she now oversees Tubi; Olivas will report to Tubi chief marketing officer Nicole Parlapiano. She most recently led corporate communications at Cue Health, helping steer the company through its IPO and direct-to-consumer push, and previously held senior roles at Netflix, DreamWorks Animation, Skydance Media, the Honest Company and the Wonderful Company. Fox bought Tubi for $440 million in March 2020, and the platform now says it has about 100 million monthly active users who stream roughly 1 billion hours of content each month.
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In short
- Tubi hires Shannon Olivas to lead communications and publicity
- The move follows Seana Sullivan’s promotion within Fox
- Tubi says it now reaches 100 million monthly users
How this story developed
- 4 months ago The new detail was that Tubi cast Olivas’s appointment as part of a broader push to expand globally and deepen its appeal to creators and independent film-makers, while confirming she reports to chief marketing officer Nicole Parlapiano after Seana Sullivan’s move to a senior Fox Corp communications role.
- 4 months ago Tubi named Shannon Olivas as head of communications and publicity, putting the former Cue Health and Netflix executive in charge of PR strategy across the Fox-owned streamer as it seeks to strengthen its position in the ad-supported streaming market.
Explained simply
Tubi is a free streaming service that makes money mainly from advertising shown alongside films and television programmes. It is owned by Fox Corporation, the US media group that bought it in 2020, and competes with other ad-supported streaming platforms for viewers, advertisers and content partners.
Communications and publicity teams shape how a company presents itself to audiences, journalists, advertisers and the entertainment industry. The role is especially important for a service such as Tubi as it seeks to build recognition in different countries and explain its offer in a crowded streaming market.
Key figures include Tubi’s chief marketing officer, Nicole Parlapiano, and Seana Sullivan, who previously led Tubi’s communications before moving to a senior Fox corporate communications role. Tubi says it reaches about 100 million monthly active users, reflecting the growing scale of advertising-funded streaming.
Coverage · 2 sources
Read the full article at the source →
Originally published by Variety as “Tubi Taps Shannon Olivas to Lead Communications and Publicity”.