OnePlus has confirmed it is withdrawing from the US and European markets, ending future product launches in both regions after months of speculation about its retreat. The move marks a significant contraction for parent company Oppo's OnePlus brand, which is reportedly set to exit India and every other market except China within the next year, alongside a parallel restructuring of sister brand Realme that will see it focus solely on markets outside China.

Oppo says existing OnePlus owners will still receive software updates and after-sales support, with devices migrating from OxygenOS to its own ColorOS over the coming months, though users will have the option to remain on OxygenOS at the cost of future updates. Oppo executives declined to explain how US support would work given the brand's total exit from that market, or to detail the scale of job losses beyond confirming redundancies followed local laws and that some staff were offered roles elsewhere within Oppo. OnePlus is still expected to launch its next flagship, the OnePlus 16, though it remains unclear if this will reach markets outside China, while Oppo presses ahead with its own Find X10 series and a rumoured foldable phone.