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NBC Sports Uses World Cup Fever to Spark Interest in Premier League Return
NBC Sports and the Premier League have launched "Find Your Match", an interactive quiz aimed at converting the surge of interest in this summer's FIFA World Cup into lasting engagement with the Premier League's return for the 2026-2027 season. The initiative capitalises on strong World Cup viewership on Telemundo and Peacock, with NBC Sports executives citing data showing that newly converted soccer fans want to sustain their interest once the tournament ends.
The 11-question quiz matches fans with one of the Premier League's 20 clubs based on personality and cultural preferences, after which NBC and the league will send participants viewing information for the new season, which airs across NBC, Peacock and Versant's USA Network. The campaign leans on the fact that 182 Premier League players, including Erling Haaland, featured at the World Cup, and it debuted this week at Fanatics Fest NYC (16-19 July) before rolling out on NBCSports.com, PremierLeague.com and the Premier League app; entrants are also eligible to win a trip to the UK to watch their matched club play.
In short
- NBC Sports and the Premier League launched a "Find Your Match" fan quiz.
- It aims to turn World Cup viewers into Premier League fans.
- Winners can enter a draw for a trip to watch their matched club in the UK.
Explained simply
The Premier League is the top professional football league in England, with twenty clubs that play matches against each other throughout the season. After the World Cup this summer, many people watched football for the first time and became interested in the sport, so NBC Sports, which broadcasts the Premier League in America, wants to keep that enthusiasm alive when the season resumes in 2026-2027.
NBC and the Premier League have created a quiz called "Find Your Match" that asks people questions about their personality and interests to suggest which team they might like to follow. Once someone completes the quiz, they receive information about when they can watch their matched team play on NBC's channels and streaming service Peacock.
Sports broadcasters rely on viewer numbers to keep their programmes profitable, and audiences attracted by major tournaments like the World Cup often lose interest once the event ends. By connecting casual viewers with specific teams, NBC hopes to build lasting interest and convert temporary World Cup watchers into regular Premier League fans.