Hasbro has secured a licence from Nintendo to produce a range of Legend of Zelda merchandise, including action figures and other toys, with the first products due to launch in 2027. The deal extends one of gaming's most enduring franchises well beyond video games and Nintendo's own merchandising, putting Zelda alongside established toy giants' shelves for the first time at this scale, and underlines Nintendo's growing appetite for licensing its properties to major manufacturers.

The arrangement builds on the Zelda series' strengthened commercial standing following the success of recent entries in the franchise, and follows a broader industry pattern of publishers partnering with dedicated toy makers to expand their characters into physical collectibles. Nintendo and Hasbro have not yet released details of the specific product lineup, pricing or exact release schedule within 2027, with further information expected closer to launch.