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Hasbro Announces Partnership With Nintendo For Zelda Toys, First Will Be Revealed Soon
Hasbro has announced a licensing partnership with Nintendo to make toys based on The Legend of Zelda. The deal expands the franchise’s official merchandise presence and signals a new line of collectibles for fans, with the first products due to be unveiled shortly.
The multi-year collaboration is set to begin in 2027. Hasbro said it would first reveal three six-inch-scale figures at San Diego Comic-Con, although it had not yet confirmed which characters or games would inspire them.
In short
- Hasbro will create official Zelda toys.
- Three six-inch figures will be revealed at Comic-Con.
- The partnership begins in 2027.
Explained simply
The Legend of Zelda is a long-running video game series created by Nintendo that has been enjoyed by millions of players worldwide since the 1980s. The games follow a character called Link who embarks on adventures in fantasy worlds, and the franchise has developed a devoted fan base across multiple generations of gamers.
Hasbro is one of the world's largest toy manufacturers, responsible for creating physical products based on popular entertainment properties. Toy companies like Hasbro typically pay fees to entertainment firms in exchange for the right to make and sell merchandise featuring those brands, which allows them to reach fans who want collectible figures and other items from their favourite franchises.
This partnership is noteworthy because video game properties have become increasingly valuable to the toy industry, as gaming has grown into a major cultural force. Licensing deals like this allow game creators to earn money from their creations in new ways, whilst toy makers gain access to established, passionate audiences of dedicated fans.
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