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Billboard and Planet Fitness Celebrate the Power of Music, Movement & Motivation in New Partnership
Billboard and Planet Fitness have launched a joint editorial series called "Movement Mixes", a set of curated playlists designed to celebrate the connection between music and exercise across different regional communities in the United States. The partnership aims to reflect local musical tastes and culture, recognising that what motivates gym-goers in one city may differ from another, while reinforcing Planet Fitness's "Judgement Free" brand ethos.
The series will comprise eight playlists in total, compiled using Billboard Charts data and Luminate analytics alongside editorial input, with regions including the Midwest, West, South and Mid-Atlantic to be featured throughout the year. It kicks off with "Midwest Momentum", and listeners can also enter two sweepstakes for tickets to Billboard's R&B and Hip Hop Live! event and Latin Music Week's En Vivo concert, with five winners each.
In short
- Billboard and Planet Fitness launch "Movement Mixes" playlist series
- Eight regional playlists planned, starting with "Midwest Momentum"
- Fans can enter sweepstakes for Billboard music event tickets
Explained simply
Billboard is a prominent music industry publication known for tracking music charts and trends across the United States. Planet Fitness is a large American gym chain. The two companies have partnered to create a series of music playlists designed to connect music with fitness.
Called "Movement Mixes," the collaboration will produce eight regional playlists covering the Midwest, West, South and Mid-Atlantic. Each playlist is compiled using Billboard's chart data and music analytics to select songs that appeal to gym-goers in each region.
The partnership acknowledges that different communities respond to different kinds of music and that music can motivate people during exercise. For Planet Fitness, the initiative also reinforces the company's "Judgement Free" brand message, which emphasises creating a welcoming environment where everyone feels comfortable working out.
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