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Mattel’s New ‘KPop Demon Hunters’ Dolls Sing ‘Golden’ & Sport Iconic Outfits From the Film
Mattel has launched a range of dolls tied to Netflix's Oscar-winning animated film KPop Demon Hunters, part of a wider wave of merchandise following the movie's success. The line features Mattel-designed figures based on the HUNTR/X trio and Saja Boys leader Jinu, and early sales suggest strong consumer demand for the tie-in products.
The collection includes singing dolls of Rumi, Zoey and Mira in their sparkling "Golden" stage costumes, plus three fashion dolls recreating the group's "How It's Done" opening number, alongside a Jinu figure in his "Soda Pop" outfit. Prices range from around $27 to $33 per doll, and one release quickly reached No. 1 among new toy launches on Amazon shortly after going on sale.
In short
- Mattel releases KPop Demon Hunters dolls of HUNTR/X and Jinu
- Singing dolls recreate "Golden" and "How It's Done" performances
- One doll hit No. 1 in new Amazon toy releases
Explained simply
KPop Demon Hunters is an Oscar-winning animated film available on Netflix that has achieved both critical and commercial success. The film's popularity has attracted interest from toy manufacturers seeking to capitalise on its success.
Mattel has launched a collection of dolls based on characters from the film, including singing dolls in stage costumes and fashion dolls recreating scenes from the movie. The dolls cost between $27 and $33.
Film-linked merchandise has become a standard part of how the entertainment industry extends the commercial reach of successful movies. These toy launches serve as a barometer of consumer interest and help studios understand which films have genuine cultural traction beyond their initial cinema or streaming release.