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Samsung’s 55-inch Frame art TV is $200 cheaper than usual
Samsung’s 55-inch The Frame television is on sale at Amazon for $697.99, around $200 below its usual price. The deal matters for buyers seeking a television designed to blend into a living space, as its art-display mode, matte screen and frame-like bezels aim to resemble a picture when not in use.
The discounted 2025 model has a 4K QLED display, 144Hz variable refresh rate and HDR10 Plus support. Its separate One Connect box provides four HDMI ports and other connections, but The Verge notes that art TVs can offer lower peak brightness, weaker colour accuracy and poorer black levels than similarly priced conventional televisions.
In short
- Samsung’s 55-inch Frame is $697.99, about $200 off.
- It doubles as an art display with a matte finish.
- Picture quality may trail similarly priced standard TVs.
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The strongest fair case each way — we don't pick a winner.
The case for
For buyers who value how a television fits into a room, The Frame’s art mode, matte screen and picture-like design may justify choosing it over a conventional set. At $697.99, the discount makes those features more accessible, while its 4K display, 144Hz refresh rate and separate connection box offer practical benefits for everyday viewing.
The case against
Buyers focused on picture quality may prefer a conventional television at a similar price, since art-oriented models can have lower peak brightness, weaker colour accuracy and poorer black levels. The discount may not outweigh those trade-offs for people who care more about film, sport or gaming performance than a screen that blends into their living space.
Explained simply
Samsung's The Frame is a television designed to function as a piece of art when you are not watching it. The screen displays paintings, photographs and other artwork in a dedicated "art mode", and its ultra-thin bezel and decorative frame are meant to make it look like a picture hanging on the wall rather than an electronic device.
This category of television appeals to people who find traditional TVs visually intrusive in their living spaces. Rather than having a large black rectangle dominate the room, The Frame allows households to blend their display into their décor, creating a more aesthetically pleasing environment when the TV is off.
Like other art-focused televisions, The Frame makes design compromises in favour of its dual purpose. These models typically have lower peak brightness and weaker colour accuracy than similarly priced conventional televisions, which means they may not perform quite as well for sports or gaming, though they still offer modern features like 4K resolution and high refresh rates.