Samsung’s 55-inch The Frame television is on sale at Amazon for $697.99, around $200 below its usual price. The deal matters for buyers seeking a television designed to blend into a living space, as its art-display mode, matte screen and frame-like bezels aim to resemble a picture when not in use.

The discounted 2025 model has a 4K QLED display, 144Hz variable refresh rate and HDR10 Plus support. Its separate One Connect box provides four HDMI ports and other connections, but The Verge notes that art TVs can offer lower peak brightness, weaker colour accuracy and poorer black levels than similarly priced conventional televisions.