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Honda is officially pulling the plug on its only EV in the US
Honda will stop selling the Prologue electric SUV in the United States after the 2026 model year, ending its only battery-electric vehicle offering there. The decision underscores the pressure on US electric vehicle sales following the loss of federal incentives and signals that Honda may delay or withhold future EV launches in the market.
Launched in 2024 after being announced in 2021, the GM-developed Prologue was the sixth best-selling EV in the US in its first full year, despite trailing Tesla’s leading models. Honda has also cancelled planned electric sedan and SUV models, while its only remaining US zero-emission option will be the hydrogen-powered CR-V e:FCEV, available solely in California; existing Prologue owners will retain dealer service, parts and warranty support.
In short
- Honda will end US Prologue sales after the 2026 model year.
- The move leaves Honda without a battery-electric vehicle in America.
- Existing Prologue customers will continue receiving support.
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The case for
Honda’s decision can be seen as a pragmatic response to weaker US demand and the loss of federal incentives, which have made electric vehicles harder to sell profitably. Pausing launches may limit financial losses and give the company time to develop models that better match customer demand and market conditions.
The case against
Withdrawing the Prologue leaves Honda without a broadly available battery-electric vehicle in the US just as the industry is shifting towards lower-emission transport. Critics may argue that retreating after a promising first full year risks ceding customers and market position to competitors, while slowing the availability of electric options for buyers.
Explained simply
The Prologue is an electric SUV that Honda began selling in the United States in 2024. It became one of America's best-selling battery-electric vehicles during its first full year, establishing itself as Honda's sole electric vehicle offering in the US market.
The American electric vehicle market has become increasingly challenging for manufacturers, particularly after federal tax incentives were reduced, making these vehicles less affordable for buyers. This struggle has prompted several manufacturers to reconsider their commitments to electric vehicles.
Honda will maintain a hydrogen-powered SUV in California as its remaining zero-emission vehicle option, though such vehicles remain limited by the scarcity of refuelling infrastructure outside that state. The company has shelved plans for additional battery-electric models that were previously planned for the US market.