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UFC’s McGregor-Holloway Rematch Muscles Up 6.5M Viewers Across U.S. & Latin America
UFC's rematch between Conor McGregor and Max Holloway drew an average of 6.5 million viewers across the US and Latin America on Paramount+, marking one of the streamer's biggest live sporting draws. The event, UFC 329, headlined by a bout 13 years in the making, underlines the continued strength of live combat sports as a ratings driver for Paramount Skydance's streaming platform.
Paramount Skydance said the July 11 telecast peaked at 8.3 million concurrent streams, its highest for an exclusive live event bar Super Bowl LVIII. Overall, UFC 329 reached almost 16 million viewers in total, 14.3 million of them in the US, with Holloway winning by TKO just over a minute into the first round after McGregor suffered a knee injury; the card also featured a lightweight bout between Benoit Saint Denis and Paddy Pimblett.
In short
- McGregor-Holloway rematch averaged 6.5m viewers on Paramount+
- Peak of 8.3m concurrent streams, second only to Super Bowl LVIII
- Holloway won by first-round TKO after McGregor's knee injury
Explained simply
The Ultimate Fighting Championship, or UFC, is the world's leading professional mixed martial arts organisation. Conor McGregor is an Irish fighter who became one of the sport's biggest global stars, distinguished by his distinctive fighting style and personality. Max Holloway is an American fighter who achieved success across multiple weight divisions and developed a substantial international following throughout his career.
McGregor and Holloway first fought each other in 2013, early in both fighters' professional careers. A rematch between them more than a decade later is rare, as both have evolved considerably as competitors and accumulated much larger fan bases over the intervening years. Such high-profile rematches typically generate significant public interest among followers of the sport.
Live sports are particularly valuable in the streaming age because they draw large audiences that are difficult to reach through other entertainment media. When major sporting events achieve strong viewership numbers, it demonstrates the enduring appeal of live combat sports and influences decisions about future investments in such content. The continued popularity of elite-level UFC bouts reflects the sport's establishment as a mainstream entertainment proposition.
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