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Animation Finally Gets Its Own Green Certification
Animation studios across Europe now have access to their first dedicated environmental certification system. Called ANiMPACT, the programme was jointly developed by CineRegio, Ecoprod, and Green Film, launching its pilot in June at the Annecy animation festival. The initiative addresses a long-standing gap: whilst live-action productions have had access to certification tools like Green Film and the UK's Albert programme for years, animation has remained without equivalent systems despite representing a substantial portion of the global film and television industry.
The certification framework emerged from a two-year development process involving over 100 organisations across 18 countries. Rather than allowing fragmented standards to emerge as occurred with live-action certification across different European countries, the partnering organisations deliberately built one shared standard from the start. The technical complexity of animation certification proved greater than anticipated, primarily because production typically occurs across dispersed studios and international locations—a challenge that only France's Carbulator tool had previously attempted to address.
In short
- ANiMPACT, a new European environmental certification program, officially launched in June to help animation studios demonstrate sustainable production practices
- The system was designed collaboratively across 18 countries to create unified standards, addressing animation's historical exclusion from environmental certification despite its significance in the entertainment industry
- Animation's distributed production model across multiple studios and countries makes measuring environmental impact more technically challenging than live-action certification
Explained simply
Animation studios in Europe have gained access to their first environmental certification system, called ANiMPACT. This new programme was developed jointly by three organisations—CineRegio, Ecoprod, and Green Film—and began its pilot phase in June at the Annecy animation festival. Environmental certification systems help production companies measure and reduce their impact on the environment.
Whilst live-action film and television production has had access to environmental certification tools for several years, animation studios lacked equivalent systems despite the sector being a substantial part of the global industry. This gap persisted even as environmental responsibility became increasingly important in the creative industries. ANiMPACT was created to provide the same kind of standardised environmental guidance that other production sectors had already received.
The certification system proved technically complex to develop because animation production typically happens across multiple studios and international locations, making it harder to track environmental impacts than with live-action filming. Rather than allowing different certification standards to emerge across Europe—as happened with live-action tools in different countries—the partnering organisations deliberately built one shared standard from the outset. This required input from over 100 organisations across 18 countries over a two-year development process.