World news and discussion on TalkFuse.
Marcela Moreira appointed Country Director for Brazil at Believe
Believe has appointed Marcela Moreira as Country Director for Brazil, with responsibility for its Artist Services, Label & Artist Solutions and TuneCore operations. The hire underlines the company’s focus on Brazil as a strategically important and rapidly growing music market, while also increasing women’s representation in senior industry roles.
Moreira started on 16 July and is based in Believe’s Rio de Janeiro office, bringing more than 16 years’ experience from Sony Music, Warner Music and international roles in London and Miami. Brazil was the world’s eighth-largest recorded-music market in 2025, with revenues rising 14.1% year-on-year; Believe has a strong presence in the forró genre and is also restructuring globally after becoming majority-private in 2024.
In short
- Believe appoints Marcela Moreira to lead its Brazilian operations.
- Brazil’s recorded-music revenues grew 14.1% in 2025.
- Moreira brings over 16 years of music-industry experience.
Explained simply
Believe is a music services company that provides distribution, promotion and other support to musicians and record labels worldwide. Marcela Moreira has been appointed to lead Believe's operations in Brazil.
Brazil is a strategically important market for music companies because it ranks among the world's largest recorded-music markets by revenue. The country's music industry grew by more than 14 per cent in 2025, with revenues continuing to expand rapidly.
Moreira has more than 16 years of experience working at major record labels including Sony Music and Warner Music, holding various international roles. The appointment also increases the representation of women in senior leadership positions within the music industry.
Americas Entertainment Music World