Netflix has said that generative AI workflows were used on roughly 300 titles during 2026, chiefly in post-production. The disclosure shows how rapidly the company is incorporating AI into programme-making, with Netflix arguing that it can help creative teams produce higher-quality work more quickly and cheaply.

Netflix said AI has been used from concept development and pre-visualisation through to delivery, sometimes enabling shots or sequences that might otherwise have been omitted. Examples include enhanced crowds, historical battle scenes and world-building shots in Glory, Brasil 70: A Saga do Tri and The American Experiment; chief executive Ted Sarandos said AI remains a tool for artists, while Christopher Nolan criticised what he sees as younger audiences’ rejection of AI-generated content.