Apple has increased Apple Music subscription prices for the first time since autumn 2022, blaming rising music licensing costs. The changes take effect immediately across many of the service's global markets, including the United States, and follow a similar increase by rival Spotify earlier this year, meaning both leading streaming platforms have now become pricier for subscribers.

In the US, the individual plan rises from $10.99 to $11.99 a month, the family plan (covering up to six accounts) increases from $16.99 to $19.99, and the student plan goes from $5.99 to $6.99. Despite the rise, Apple Music remains cheaper than Spotify's equivalent tiers, which climbed to $12.99 for individuals and $21.99 for families earlier in the year. Apple says the service, launched in 2015 with over 100 million ad-free songs, reached record listenership and subscriber numbers in 2025, though it does not disclose exact figures, and has recently added features such as Lyrics Translation, AutoMix and expanded Apple Music Sing capabilities.