Variety has published a partner-content buying guide highlighting several standout 4K TVs for 2026, aimed at helping shoppers pick a model suited to their needs and budget. The list draws on established manufacturers including Sony, Samsung, LG and TCL, with picks chosen for reliability, picture quality and value across different use cases such as movie-watching, gaming and large family rooms.

Standouts include the Sony 85-inch BRAVIA 9 II, named "Best Overall" for its new "True RGB" display technology and vivid colour and contrast, priced from around $3,599.99; the Samsung 77-inch OLED S90H, named "Best OLED", offering Dolby Atmos audio and a 165Hz refresh rate at $3,299.99 (reduced from $4,399.98); the LG 77-inch OLED evo AI G6, praised for "Best Wide Viewing Angles" and running webOS 26 with Google Gemini, priced at $3,999.99; and the TCL 75-inch QM7L Series, named "Best Value" at $1,498, offering HDR10+ and Dolby Vision support on a budget.