Van Morrison’s 2016 album *Keep Me Singing* is presented as an example of how an artist can balance the creative process with concern for the finished work. Marking its tenth anniversary, the article argues that Morrison kept making music by finding ideas interesting to himself, rather than focusing only on audience expectations or artistic experimentation.

Morrison said he was “competing against yourself” to keep the work engaging. The album combines songs written during its recording with older ideas he had carried for years, bringing his past and present together. The article does not call it one of his best records, but sees it as a strong illustration of his creative approach.