The BBC has rounded up the most memorable viral moments from this summer's World Cup, spanning celebrity reactions, fan spectacles and quirky broadcast controversies as the tournament nears its close. The compilation reflects how football has spilled beyond the pitch into a five-week cultural moment, driven as much by social media reaction as by the football itself.

Highlights include Victoria Beckham's famously unmoved reaction in the stands as England beat Norway, contrasted with David Beckham's animated celebrations; Scotland's Tartan Army winning over Boston locals with a bagpipe-led march to Fenway Park, prompting talk of a formal Boston-Glasgow city partnership; pundit Emma Hayes being named Four Four Two's pundit of the tournament despite a "kitchen-style" tactics set that drew sexism claims; and internet personality IShowSpeed, who streamed watch parties from inside stadiums and is set to perform at Sunday's closing ceremony.