4DX Movies Are Entering Their Thirsty Romance Era

Regal plans one-night 4DX screenings of episodes five and six of *Heated Rivalry* on 16 November, bringing the romantic hockey series into a cinema format known for moving seats and environmental effects. The event reflects growing demand for immersive screenings beyond action films, as fans have already turned the show’s limited theatrical releases into popular, profitable gatherings.

The screenings will take place at 59 theatres in the US, with a smaller number in Canada and the UK. Regal had earned $1.4 million from the series’ limited cinema run by 8 November, according to the article. The 4DX version is still being developed, but Regal executive Jack Grimes says it is likely to emphasise motion effects and will aim to use them tastefully; the article notes that 4DX screenings of *Wicker* previously included seat movements during sex scenes.