The Marvel Cinematic Universe's Spider-Man has maintained a consistent pattern of AI companionship across his film appearances. Starting with Karen, a voice assistant integrated into the suit provided by Tony Stark in Homecoming, the character progressed to EDITH, a security system left behind by Stark in Far From Home before eventually losing access to that technology. The newest film, Brand New Day, introduces E.V., an artificial intelligence system that Peter Parker has built independently, serving as a voice companion as he operates without Stark's resources.

This recurring reliance on artificial intelligence has emerged as a point of contention within the fanbase. Observers have questioned whether the consistent presence of AI assistance undermines Spider-Man's independence and problem-solving abilities, viewing the dependence as antithetical to the character's traditional self-reliance. The filmmakers, however, have contextualised E.V.'s role as emotionally necessary, positioning the AI as meaningful companionship for a protagonist who faces isolation following the personal and circumstantial upheaval of preceding films.