SEGA president Shuji Utsumi says the company will prioritise digital distribution for console and PC games as part of a broader push to reach more players worldwide. The shift matters because PC gaming is expanding, particularly in places where consoles are less accessible, while digital releases can be distributed more widely and efficiently.

Utsumi said SEGA still values physical media and does not intend to abandon it completely, reflecting its history as a hardware maker. His comments come amid renewed debate over physical ownership after reports that Sony plans to end PlayStation disc production in 2028; SEGA has not outlined how it will balance physical and digital releases in the longer term.