Major US food and agriculture corporations are funding a coordinated campaign to counter Robert F Kennedy Jr's Make America Healthy Again movement, according to investigations by the Guardian and Documented. The initiative, known as "Growing a Healthier America" (GAHA) and operated through the industry-funded Center for Food Integrity, deploys social media influencers to reshape public perception of processed foods, pesticides and agricultural practices at a time when cross-partisan political support for stricter food regulation poses a significant threat to industry interests.

The GAHA campaign, which officially launched late last year, has enlisted at least six influencers with a combined reach exceeding 2.6 million viewers to counter what industry leaders describe as misinformation from MAHA proponents. The coordinated effort focuses on topics including seed oils, pesticides, high-fructose corn syrup and regenerative agriculture, with internal documents revealing that organisers aim to create an "echo chamber" aligning food industry groups behind consistent messaging. A May 2026 poll showed that approximately 40 per cent of US adults support the MAHA movement, whilst substantial majorities favour stronger regulation of agricultural pesticides (64 per cent) and chemical food additives (75 per cent).