A Little Glam, a Little Chill: SharkNinja Takes On Billboard Latin Music Week

SharkNinja brought its beauty and cooling products to Billboard Latin Music Week in Miami, presenting them as part of fans’ preparations for events and time in the heat. The partnership placed the brand across industry celebrations, daytime panels and a live concert, linking personal style and self-care with the week’s music events.

At the Latin Power Players event on Monday, 19 October, SharkNinja gave Shark Depuffi devices to honorees and attendees. At Wednesday’s En Vivo concert in Wynwood Marketplace, guests could try Shark FlexStyle NextGen: IonCurl and Shark Glam multi-stylers, visit a gem station and cool down with Shark ChillPill and frozen drinks from Ninja SLUSHi Max machines. Attendees at panels held Monday to Wednesday also received SharkNinja gift cards in Insider totes.