AARP Celebrated the Power of Music, Reinvention and Legacy at Billboard Latin Music Week 2026

AARP partnered with Billboard Latin Music Week 2026, using its programme to celebrate Latin music’s influence across generations and the continuing creativity of older artists. Its events paired salsa veterans with newer performers and recognised Tito Nieves for his lasting contribution to the genre.

At a panel called “Salsa Revival: Bridging Generations”, Nieves and contemporary salsa artist Luis Figueroa discussed how to keep salsa evolving. AARP also presented Nieves with the Latin Music Legacy Award at Billboard Latin Power Players. Billboard co-chief content officer Leila Cobo cited Luminate data showing that Spanish-language music accounts for one in every 10 streams, twice its share six years ago.