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Action Xtreme Expands Into U.K., Ireland Distribution With John Hannah-Starring ‘Bad Day at the Office’ (Exclusive)
Action Xtreme, a UK-based production studio, is entering the film distribution business for the UK and Ireland, launching with the John Hannah-led thriller "Bad Day at the Office". The move marks a significant expansion for the company beyond production, positioning it to also acquire other commercially oriented action and genre titles, alongside its existing production slate, talent development schemes and a new MA in Action Filmmaking with Falmouth University.
"Bad Day at the Office", directed by Chee Keong Cheung and co-starring Radha Mitchell, is a first-person-perspective action thriller shot using GoPro cameras, following an amnesiac man who wakes to find a body and assassins pursuing him. It will have its UK premiere at the Edinburgh International Film Festival in August, opening the Midnight Madness strand, before a nationwide UK and Ireland cinema release in October. Action Xtreme's co-CEOs Chee Keong Cheung and Andreas Roald described distribution as a key part of the company's strategy, which has previously included the Netflix Africa hit "Son of the Soil" and has the upcoming "The Experiment", starring Rhona Mitra and Famke Janssen, in the pipeline.
In short
- Action Xtreme launches UK/Ireland film distribution arm
- Debut release: John Hannah's "Bad Day at the Office"
- Premieres at Edinburgh Festival's Midnight Madness in August, nationwide October
Explained simply
Action Xtreme is a British film production studio that makes action-oriented films and television content. The company is now taking a significant step by launching its own distribution business, which will handle releasing films to cinemas across the UK and Ireland. This expansion means Action Xtreme will not only produce films but also control their release and distribution to audiences.
The company's first project as a distributor is an action thriller called "Bad Day at the Office", starring actor John Hannah. The film is notable for its distinctive approach: it uses GoPro cameras to film from a first-person perspective, aiming to immerse viewers in the action. This debut distribution venture marks a test of the company's ability to operate beyond production.
Action Xtreme has previously produced successful content, including a Netflix series that found audiences across Africa, and has other projects in development. By moving into distribution, the company can retain greater control over how its films reach viewers and capture more of the revenue from the entire process. This kind of vertical integration, where companies handle both production and distribution, has become an increasingly common strategy in the film industry.