Mosseri expects public anxiety over AI to deepen, especially in creative industries

Instagram head Adam Mosseri said public frustration and anxiety about AI are likely to grow over the next few years, particularly in creative industries. He acknowledged that concern extends beyond young people and artists, and includes fears about job losses, safety and people being left behind.

Mosseri said Instagram does not rank creators differently simply because they use AI, but suggested lower-quality AI material may not perform as well. The platform has introduced labels for AI accounts and is requiring those accounts to identify themselves, while it works out how to handle misleading AI fakes. Mosseri said banning AI content altogether would not be practical.