Addison Rae has been added to Fortnite's Icon Series lineup, bringing customisable character skins and accessories to the battle royale game. The cosmetics draw directly from her 'Fame Is a Gun' music video, recreating the pink jacket and skirt she wears in the footage, alongside stage-inspired outfits in multiple colour schemes. Supporting items include thematic back blings—one nodding to her track 'Aquamarine'—and pickaxes, with two of her songs available as in-game music and victory emotes.

The collaboration reflects Rae's momentum as a mainstream recording artist. Her self-titled debut album reached No. 4 on the Billboard 200, generating multiple charting tracks, whilst her inaugural headlining tour sold out numerous dates globally. The announcement follows a similar Fortnite partnership with Olivia Rodrigo announced in June, continuing the game's strategy of securing major pop music talent for its Icon Series.