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Adobe’s AI experiments let you walk around in photos and interview your characters
Adobe has unveiled several experimental creative tools at its annual Max conference, including one that turns flat images into navigable 3D scenes and another that lets creators develop AI characters through conversation. The projects show how Adobe is exploring more interactive ways to make and edit video, though their place in its existing products is unclear.
Project Screen Test lets users set a character’s traits and voice, build its personality by chatting, then generate animated screen tests in described scenarios. Project Sight Span creates a navigable 3D environment from photos, paintings or illustrations, filling in areas beyond the original frame; its preview is pixelated, but the selected view is rendered at higher quality. Project Sound Bender generates and syncs sound effects to video, with a canvas for adjusting the mix.
In short
- Adobe showed experimental AI tools for creative work.
- Sight Span turns flat images into navigable 3D scenes.
- Screen Test develops characters through conversation.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
These experiments could give creators more expressive and accessible ways to explore ideas, build characters and add sound, while turning existing images into settings for interactive storytelling. If integrated thoughtfully, the tools may speed up creative work and help people without specialist animation or 3D skills make richer projects.
The case against
The tools raise questions about how much control creators will retain over AI-generated characters, scenes and sound, and whether generated details will reliably match their intent. Their practical value is also uncertain while they remain experimental, and wider adoption could add pressure on creative workers or make it harder to distinguish authored material from AI-generated work.
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