AEG Presents Partners With Japanese Concert Promoter Creativeman
AEG Presents has announced a new partnership with Creativeman Productions, one of Japan's leading concert promotion and live events companies, in a move aimed at expanding opportunities for artists to reach audiences across Japan. The deal also extends the reach of AEG's ticketing platform, AXS, into the Japanese market, while linking Creativeman's flagship Summer Sonic festival with AEG's broader international portfolio, which includes Coachella in the United States and BST Hyde Park in the UK.
Creativeman's portfolio includes Summer Sonic, held across Tokyo and Osaka, along with Sonicmania, Greenroom Festival, Loud Park and Springroove. Creativeman CEO Naoki Shimizu said the company has grown from two staff members into Asia's largest independent music promoter over 37 years, and that the partnership would support further expansion of its festivals and artists across Asia and beyond. Shawn Trell, executive vice-president and COO at AEG Presents, said the companies' visions align closely, and that Summer Sonic had become a globally recognised brand in its own right.
- AEG Presents partners with Japan's Creativeman Productions on live events
- Deal expands AEG's AXS ticketing platform into Japan
- Links Summer Sonic festival with Coachella and BST Hyde Park
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Creativeman Productions is one of Japan's biggest independent concert and festival promoters, best known for organising Summer Sonic, the annual music festival held in Tokyo and Osaka, along with several smaller events. AEG Presents is a large American live entertainment company that promotes concerts and festivals worldwide, including Coachella in the US and BST Hyde Park in London, and also runs the ticketing platform AXS.
The two companies have agreed to work together, a deal intended to help artists reach more fans in Japan, bring AEG's AXS ticketing system into the Japanese market, and connect Creativeman's festivals with AEG's wider international network of events. Such partnerships are common in the live music industry, where promoters in different countries link up to share resources, artists and audiences.
The story matters because it signals closer ties between the Japanese and international live music markets, potentially affecting how tickets are sold and how artists tour in the region.