AEG Presents forms partnership with Japan’s Creativeman Productions
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AEG Presents has formed a partnership with Japan’s Creativeman Productions, strengthening both companies’ presence in the live music market. The arrangement is intended to help artists reach Japanese audiences, enhance the fan experience and expand AEG’s AXS ticketing platform in Japan, while connecting Creativeman’s festivals to AEG’s international network.
Creativeman, founded 37 years ago and now described as Asia’s largest independent music promoter, runs Summer Sonic in Tokyo and Osaka as well as Sonicmania, Greenroom Festival, Loud Park and Springroove. Chief executive Naoki Shimizu said the deal could support expansion from Japan into Asia and beyond, linking Summer Sonic with AEG-backed events including Coachella in the US and BST Hyde Park in the UK; Summer Sonic has already expanded to Bangkok and Shimizu has expressed interest in China.
- AEG Presents partners with Japanese promoter Creativeman.
- AXS ticketing will expand in Japan.
- Summer Sonic joins AEG’s global festival network.
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Creativeman Productions is one of Japan's biggest independent concert and festival promoters, best known for organising Summer Sonic, the annual music festival held in Tokyo and Osaka, along with several smaller events. AEG Presents is a large American live entertainment company that promotes concerts and festivals worldwide, including Coachella in the US and BST Hyde Park in London, and also runs the ticketing platform AXS.
The two companies have agreed to work together, a deal intended to help artists reach more fans in Japan, bring AEG's AXS ticketing system into the Japanese market, and connect Creativeman's festivals with AEG's wider international network of events. Such partnerships are common in the live music industry, where promoters in different countries link up to share resources, artists and audiences.
The story matters because it signals closer ties between the Japanese and international live music markets, potentially affecting how tickets are sold and how artists tour in the region.
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Originally published by Billboard as “AEG Presents Partners With Japanese Concert Promoter Creativeman”.