Ahead of GTA 6 and as concerns over genAI PC ports grow, Take-Two’s CEO says they’re revving up their “technical defences” and “legal activites” over piracy

Take-Two CEO Strauss Zelnick says the company is strengthening its technical defences and legal efforts against piracy as AI tools make copying games easier. The issue is drawing attention ahead of GTA 6’s release, although Zelnick framed AI cloning mainly as a creative and intellectual property concern rather than a direct financial threat.

Zelnick said Take-Two is monitoring rapid advances in technology and wants Rockstar’s games to be experienced as the developer intended. He argued that companies in the intellectual property business should respect others’ rights as well as protect their own, and said piracy is likely to affect entertainment businesses to some degree but should remain manageable.