AI Giant Nvidia Invests in Entertainment Startup Higgsfield

AI image and video company Higgsfield has extended its Series B funding round with investments from Nvidia and investment firm TCV. The deal strengthens Nvidia’s ties to a startup using its technology to generate content for brands, creators and entertainment studios, as demand for visual material grows.

The new investments’ amounts were not disclosed. Higgsfield’s initial Series B, announced in August, raised $400 million at a $5.4 billion valuation; the company said in September that annualised revenue had reached $1 billion. Founded in 2023, Higgsfield says its platform processes 12 trillion tokens a month across 150 million generations, and it has also produced AI-made films including “Hell Grind”.