The article argues that the current AI-driven demand for memory and computing hardware is making gaming more expensive while delivering questionable benefits. It contrasts earlier optimism about AI-enhanced games with concerns that generative AI is instead producing poor-quality art, intrusive features and visual compromises.

It says AI companies’ anticipated purchases of memory chips have encouraged manufacturers to prioritise datacentres, contributing to higher prices for components and devices including graphics cards, consoles and cars. The writer acknowledges that AI upscaling such as Nvidia’s DLSS can improve game performance, but criticises newer tools including frame generation, DLSS 5 and Microsoft’s Gaming Copilot as divisive, visually unconvincing or unhelpful.