Unwell valued at £370 million after WTSL investment
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Unwell, the media company founded by Alex Cooper and Matt Kaplan, has received its first outside investment from Patrick Whitesell’s WTSL, giving the business a reported valuation of $500 million. The funding is significant because it provides capital for expansion while allowing Cooper and Kaplan, who self-funded the company, to retain majority ownership.
Founded in 2023 and aimed at Gen Z women, Unwell says it has been profitable from its first day and reaches 70 million women monthly, led by Cooper’s “Call Her Daddy” podcast. The size of WTSL’s investment was not disclosed, but Unwell said it would support growth through acquisitions and investments; the announcement follows media reports alleging a difficult workplace culture at the company.
- WTSL’s investment values Unwell at $500 million.
- Cooper and Kaplan retain majority ownership.
- Unwell plans expansion despite workplace allegations.
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Unwell is a media company set up in 2023 by podcast host Alex Cooper and film and television producer Matt Kaplan. It makes shows and other content aimed mainly at younger women, with Cooper’s interview and advice podcast Call Her Daddy as its best-known programme.
Patrick Whitesell runs WTSL, an investment firm focused on entertainment and media businesses. An outside investment means WTSL is putting money into Unwell in return for a stake, while Cooper and Kaplan are expected to keep overall control.
The deal gives Unwell funds to grow, including by buying or investing in other businesses. It also puts a financial value on a relatively new company whose public profile has grown quickly alongside scrutiny of reports about its workplace culture.
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Originally published by Variety as “Alex Cooper and Matt Kaplan’s Unwell Media Company Valued at $500 Million After Investment From Patrick Whitesell’s WTSL”.