‘Ali G: Who Iz I?’ Extends Theatrical Run as Amazon MGM Says Movie “Delivered Against Our Goals” (Exclusive)

Amazon MGM Studios has extended the cinema run of Sacha Baron Cohen’s *Ali G: Who Iz I?* beyond its initially planned two days, with selected theatres continuing to screen it. The move gives audiences another chance to see the comedy on the big screen before its worldwide Prime Video debut on Wednesday.

The studio said the limited release met its aims of raising awareness, building excitement and creating urgency around Ali G’s return, but it has not reported box office figures. The film marks Baron Cohen’s feature directorial debut and follows the British hip-hop journalist as he travels to America after learning his girlfriend is eight months pregnant. Amy Schumer and Noel Gallagher were among those who saw it during the initial run.