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Alice: Madness Returns creator joins forces with ’90s goth icon for limited edition plush that’s as soft and timeless as a black dress
American McGee, creator of Alice: Madness Returns, has collaborated with Emily the Strange creator Rob Reger on a limited-edition plush called Dreadful Emily. The release brings together two long-running gothic cult brands, offering collectors a soft-toy interpretation of Emily’s familiar deadpan, black-clad character.
The plush is part of McGee’s Plushie Dreadfuls range and combines Emily the Strange’s goth aesthetic with the line’s rabbit-like design, including bunny ears and soft fur. Only 2,200 units are being made, with each accompanied by an exclusive card and tote bag, making it a limited collectable rather than a general retail release.
In short
- American McGee and Rob Reger have released a Dreadful Emily plush.
- The collaboration combines Plushie Dreadfuls with Emily the Strange.
- Only 2,200 plushes will be produced.
Explained simply
Emily the Strange is a fictional character created by American artist Rob Reger in the 1990s. Known for her black clothes and deadpan expression, Emily became a cult figure on clothing, books and other merchandise.
American McGee is a game designer best known for creating Alice: Madness Returns, and he also runs the Plushie Dreadfuls soft-toy range. The Dreadful Emily toy combines Emily’s look with that range’s rabbit-like design.
The collaboration brings together two established gothic brands and is aimed at collectors. Its small production run and accompanying card and tote bag make it a limited-edition release.