Alice: Madness Returns creator joins forces with ’90s goth icon for limited edition plush that’s as soft and timeless as a black dress
American McGee, creator of Alice: Madness Returns, has collaborated with Emily the Strange creator Rob Reger on a limited-edition plush called Dreadful Emily. The release brings together two long-running gothic cult brands, offering collectors a soft-toy interpretation of Emily’s familiar deadpan, black-clad character.
The plush is part of McGee’s Plushie Dreadfuls range and combines Emily the Strange’s goth aesthetic with the line’s rabbit-like design, including bunny ears and soft fur. Only 2,200 units are being made, with each accompanied by an exclusive card and tote bag, making it a limited collectable rather than a general retail release.
- American McGee and Rob Reger have released a Dreadful Emily plush.
- The collaboration combines Plushie Dreadfuls with Emily the Strange.
- Only 2,200 plushes will be produced.