All the whey up! A dairy byproduct is now the star of the ‘proteinmaxxing’ boom – but is demand too high?
As GLP-1s drive the current protein craze, a supplement once only taken by powerlifters is now so popular US producers are struggling to keep upFor generations, the Meives family made cheese. Tony Meives’s grandfather, a Swiss immigrant, and his father both ran small cheese factories in Wisconsin, in the heart of America’s dairyland. “I worked…