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Amazon is bringing games to Prime Video
Developed over time first seen 4 months ago
Amazon has integrated its Luna cloud gaming service into Prime Video, allowing Prime members to play games directly from the streaming app on compatible Fire TVs. The move aims to make Prime Video a broader entertainment hub and reduce the cost and technical barriers associated with consoles and gaming PCs.
The service launched in the US and UK on 23 July, with titles including Hogwarts Legacy, EA Sports FC 26, Indiana Jones and the Great Circle, Clue and Taboo. Players can use a controller or phone, while Amazon plans monthly additions and expansion to more devices and countries; Luna games were previously accessed through a separate app.
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In short
- Prime Video now includes Luna cloud games on Fire TVs.
- Launch titles include Hogwarts Legacy and EA Sports FC 26.
- Amazon plans monthly game additions and wider expansion.
How this story developed
- 4 months ago Amazon has begun integrating its Luna cloud gaming service directly into Prime Video, letting Prime members play games from the video app itself rather than needing a separate Luna app.
- 4 months ago Amazon has announced it is bringing games to Prime Video by integrating its Luna cloud gaming service directly into the streaming platform, starting with Fire TVs in the US and UK.
- 4 months ago Amazon has integrated its Luna cloud gaming service into Prime Video, allowing Prime members to play games directly from the streaming app on compatible Fire TVs.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Integrating cloud gaming into Prime Video meaningfully reduces barriers to gaming by eliminating expensive hardware requirements and expanding access to interactive entertainment. For existing Prime subscribers, this represents genuine added value and consumer convenience, whilst driving healthy competition within the gaming industry and advancing cloud gaming as viable, forward-looking technology.
The case against
This development exemplifies concerning market consolidation, as Amazon—already dominant in retail, cloud computing, and streaming—leverages its Prime subscriber base and bundling power to enter gaming distribution. Using established market strength to marginalise smaller platforms raises legitimate antitrust concerns, whilst cloud gaming's technical limitations and significant environmental footprint remain unresolved, potentially fragmenting rather than improving the gaming ecosystem.
Explained simply
Amazon's Prime Video is a subscription streaming service that comes bundled with Amazon Prime membership, mainly known for TV shows and films. Amazon also runs Luna, a separate cloud gaming service that lets people play video games by streaming them over the internet, rather than needing a games console or a powerful computer.
Amazon is now folding Luna's gaming technology into Prime Video itself, so Prime members can play games directly within the video app rather than downloading a separate one. This matters because streaming services are increasingly looking beyond films and TV to keep subscribers engaged, with rivals such as Netflix already experimenting with games of their own.
The change is being rolled out gradually, starting with certain devices in the US and UK, and includes a mix of well-known licensed games and titles made by Amazon. It reflects a broader trend among entertainment companies to combine different types of content and activities in one app, in the hope of making their subscriptions feel more valuable.
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