Amazon has begun integrating its Luna cloud gaming service directly into Prime Video, letting Prime members play games from the video app itself rather than needing a separate Luna app. The rollout starts today on Fire TVs in the US and UK, with Amazon planning to expand to more devices and countries in the coming months as it tries to turn Prime Video into a broader entertainment hub, echoing a strategy Netflix has pursued with party games.

The launch line-up includes third-party titles such as "Hogwarts Legacy", "EA Sports FC 26", "Indiana Jones and the Great Circle", "Clue" and "Taboo", alongside Amazon-developed games including "Courtroom Chaos" and the co-op card battler "Masters of the Universe: Legends Unite". Users can access a new "Games" tab on Prime Video and play using a controller or their phone, without needing a console or gaming PC, and Amazon says new titles will be added monthly.